GoodLooks is more than just a marketplace. We're a community of experts to help you achieve your goals.

Journey for Self-Improvement. Strong professionals. Fun friends. Caring parents. Reliable co-workers. Compassionate siblings. Responsible bosses. Loving partners. Good people. The list goes on.

Our lives are filled with endless roles and supporting others in our lives. And we are constantly striving to be better. The realities of our endless roles mean there is just not enough time in the day.

Like everyone else, co-founders Mitzi and Cynthia, have felt this way. On a life journey for self-improvement, they found that reading books and self discipline wasn't always enough. Sometimes you need an expert to support you in achieving your goals. The right expert can provide the inspiration and motivation to make a change. And the right expert can saves the most precious resource time.

We provide inspiration and practical tips on making changes through GL Reflections, the GoodLooks blog.

Creating a Better Holistic Experience. In this day and age, you would think that finding an expert would be simple…wrong.

Yes, there are tons of sources that list professionals, but they are fragmented and hard to compare. Critical details are missing and rates can be astonishing. In the end, even after we think we've found someone, we’re still left with the uncertainty if it will be the right fit.

GoodLooks mission is to make it easy and accessible for you to have the inspiration, resources, and people to help you look, feel, and be your best self. We believe that when you feel good, you do good.

Get started finding an expert or learn more about how it works.

Find the people that can change your life.

- Carine Roitfeld

Meet The Team

About Us: Mitzi Reaugh CEO & Co-Founder GoodLooks

Mitzi Reaugh

CEO & Co-Founder


Mitzi founded the company on the idea that GoodLooks comes when you look and feel your best from the inside out. Working in consumer digital throughout her career, Mitzi has helped to build and launch a number of ground-breaking products.

Mitzi worked at NBC Universal where she was part of the team that formed and launched the Hulu venture. While at Miramax, she oversaw the launch of Miramax's Facebook video app, in which she grew Miramax’s social media presence to 75M+ Facebook fans and oversaw the site's original blog content. She began her career in online marketing working for a number of idealab start-ups.

Mitzi serves on the Board of Directors for Harmonic (Nasdaq: HLIT) and FEME, a non-profit focused on connecting women in media and entertainment. Mitzi holds a BA from Claremont McKenna College and an MBA from The Wharton School.

About Us: Cynthia Rupeka, Head of Brand Experience & Co-Founder GoodLooks

Cynthia Rupeka

Head of Brand Experience & Co-Founder


Cynthia was inspired to build GoodLooks because she saw a need for a women's lifestyle brand that focuses on the whole person. Throughout her career, she has worked with media companies and has a vision for how content can build and develop a brand.

Cynthia most recently worked at The Chernin Group, focused on developing new digital video channels to add to the successful Crunchyroll platform. During her tenure at Miramax, she contributed to the company's new content growth strategy evaluating film, television and digital growth options. She began her career at Morgan Stanley in Equity Research covering media, entertainment and retail.

Cynthia holds a BS from New York University. She lives in Santa Monica and spends her free time at the beach or dining with friends.